There is nothing like promotional products when it comes to marketing and growing your company. They draw attention from new clients, increase brand awareness, and retain old clients, like no other form of marketing out there.
Everyone knows that running a business is
not cheap. We also know that you have to spend money to make money. The
question everyone doesn't know the answer to, is what should be
spending our money on? What are the things I can do, that will make me
more money? This can get overwhelming. The answer is really quite
simple, use promotional products. Promotional pens are the number one promotional item.
Time and time again, the
research has shown that they are effective. They will make you money,
they will reach a huge audience and they take very little work on your
behalf. They are truly a one stop shop for your advertising campaign.
This means, you've got more time for other important things!
you still aren't sure how they work or why, I have a few things listed,
that promotional products do for your company. Please check them out!
1.) Starting the conversation/relationship
one is really simple. Give and you shall receive. Typically when
someone receives a gift from you, they feel thankful. They feel special
and they know you want to communicate with them. They know you are
taking time to recognize them. Receiving a promotional product is very
likely to induce a feeling of them wanting to return the favor and do
business with you.
One study found that 52% of people, who receive a promotional product, result in doing business with that company.
The remaining 48% said that would be more likely to choose that company
for their future business. This is all because of a kind gift!
If you are giving these out in person, it is a great way to have something to talk about with them.
2.) They get you noticed
products will grab anyone's attention, no matter where they are at. A
great place is a trade show. It can be hard to be the most popular
booth. Giving things away for FREE is very powerful. People will come
running. When they see people with your hats on, they are going to come
from across the conventions center, just to get one. You know they will
lose a pen, when they see the promotional pens your both is giving away,
they are sure to pay you a visit.
One study found that trade-show booths saw a 176% traffic increase, when they used promotional products.That is huge!
3.) You keep getting your monies worth, again and again
say you run a commercial or ad in the newspaper. How long do those
last? Even billboards are costly to run for months on end. When you give
out promotional products, they literally seem to last forever. This one
is easy to prove, open up your center console, your desk drawer or look
in your purse. I bet you are loaded down with items you have had for
years. These people paid one time and their message is still reaching
consumers. Not to mention, when they get passed from person to person,
they reach lots of different people. That is pretty amazing.
business travelers were interviewed at a variety of airports across the
country. In this study, 71% of the participants said they had received a
promotional product sometime in the last 12 months. 33% of those same
participants had that product with them.
These items stick around and keep doing their job, for years to come.
your company takes exposure to the brand name, slogan and logo over and
over again. Think of the companies you remember and how many times you
see their name thrown out there. Advertising over and over is the main
way people will remember you.
I found another study that said 39%
of all people who have received a promotional product in the last 6
months can remember the name of the company on that product. That is
5.) Reaching a larger audience
products, easily reach a much larger audience than other methods of
advertising. They can be seen by so many people day in and day out. You
aren't just reaching one group of people. For example, promotional pens
are always traveling from person to person. They are passed around at
restaurants, grocery stores, offices, churches and much more. This means
your message is reaching a huge number of people, for years and years.
6.) Creating a positive image
been said that 70% of people who received promotional products,
actually remember the message. Odds are they have a positive image of
you, if nothing else, simply because of your kind gift.
7.) People will give away, YOUR give away gifts!
most cases, giving someone a gift you received is considered rude. In
the case of promotional products, it is greatly appreciated! You can be
people will loan someone your promotional pens and say "oh you can just
keep it". This is what makes these items have amazing results! The more
people your products reach, the more it drives your cost per impression
down... which is exactly what you want!
Here's another tad bit of
info; 62% of people who have a promotional item will pass it on to
someone else, rather than toss it in the trash! Thank you for helping!
9.) Making money
Isn't it simple? One pen can bring you your largest customer! It has happened time and again. This means, you make money!
this is enough to answer some of your questions, about advertising with
promotional products. What are you waiting for? Time to get yours out
there and start seeing the largest ROI you have seen yet!